AI isn’t coming for consulting. It’s already here. And it’s forcing a fundamental question: If clients can get answers from ChatGPT in seconds, what are they really paying you for?
This session cuts through the AI hype to address what matters most to consultants and facilitators: how to position yourself, price your services, and build a practice that AI can’t replicate.You’ll discover the three critical shifts happening in how buyers value expertise, the hidden opportunities AI creates for consultants who know where to look, and the specific changes you need to make now to ensure your practice thrives in the next 3-5 years.
This isn’t theory. It’s a practical roadmap based on working with hundreds of consulting firms navigating this exact transition.
Participants will leave with:
- Clear understanding of how AI is changing buyer expectations and purchasing behavior for consulting services
- Strategic framework for repositioning their expertise to remain indispensable
- Actionable steps to implement immediately (pricing adjustments, service packaging, marketing positioning)
- Confidence about their future in consulting, knowing exactly where to focus their energy
Michael Zipursky is the CEO of Consulting Success® and has helped over 1,000 consultants and experts significantly increase their income while gaining more freedom and improving their quality of life. His focus is on helping consultants attract premium clients consistently by implementing the right systems and strategies. This includes positioning themselves as the clear authority in their market, moving to value-based pricing models, and building marketing systems that generate qualified opportunities without the constant hustle.
Michael has advised organizations from Financial Times companies to fast-growing startups and has built multiple seven-figure consulting businesses. His approach is practical and proven. No theory. Just what actually works to build a consulting practice that gives you both higher income and the lifestyle you want.