Future Now - Brand Personality Accelerator! (Online)

Paris, France
Wednesday, 13 November 2024 - 5:00pm to 6:30pm (Europe/Paris)
2024-11-13 17:00:00 2024-11-13 18:30:00 Europe/Paris Future Now - Brand Personality Accelerator! (Online) https://www.iaf-world.org/site/events/future-now-brand-personality-accelerator-online

Are you ready to infuse your brand with a unique personality that captivates and resonates? We have an exciting opportunity coming up that you won’t want to miss!

Paris, France

Are you ready to infuse your brand with a unique personality that captivates and resonates? We have an exciting opportunity coming up that you won’t want to miss!

Join us for our next Connect & Learn, where Catarina Alencar, CEO of Adverso Lab, will guide us through the art of crafting a compelling brand personality using key attributes. 

We'll leverage a dynamic 3-step framework to uncover and shape the unique traits that make your brand truly stand out! 

Here’s a sneak peek of what we’ll explore:

  • Learn a proven 3-step framework: Discover how to creatively define and express your brand's personality.
  • Define and apply brand attributes: Identify key brand attributes and develop a strategy for consistent expression across various touchpoints.
  • Experiment with a real-world example: We’ll apply these concepts live, using IAF as our case study!
  • Collaborate and exchange ideas: Work together with fellow participants in a supportive environment, sharing ideas and receiving valuable feedback.

Whether you're facilitating a branding session or creating your own personal brand, you’ll leave with actionable steps and a deeper understanding of how to make your brand's personality shine!

Register