Are you torn between the pressure to "build your brand" and the discomfort of feeling packaged? In a world where facilitators are expected to be visible, consistent, and niche, what happens when our work is rooted in transformation, fluidity, and emergence? This dialogue invites facilitators, organizers, and movement builders to unpack the tensions between self-branding and integrity.

Let’s explore what it means to show up authentically without flattening ourselves into a fixed identity.

Aftab is a scholar-practitioner currently serving as the Executive Director of the Wosk Centre for Dialogue and an Associate Member of the faculty at the School of Public Policy at SFU. Her work is centred on design and implementation of organizational structures and practices that lift up the voices of the margins, and create the conditions for every person to flourish. Originally from Iran, Aftab is a first-generation Settler. She moved to Canada as a teenager with her family and settled in the Vancouver area. Her formal education is in environmental sciences, fine arts, and urban planning. Aftab holds a PhD in Community and Regional Planning from the University of British Columbia, where she subsequently taught for over a decade. She has worked as a consultant on five continents. She is cautiously optimistic about the future of humanity.

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